Collection: POL

Starting with a capsule collection of knitwear in 2008, designer Sam Jonesโ€™ unique take on everyday style soon grew to success throughout boutiques around Australia. Through conversations with boutique owners and fans of the label, it became clear that there was a gap in the market for everyday clothing that was contemporary, beautiful and original.ย 

An unassuming attitude, a collective approach to design and plenty of hard work allowed POL to grow organically into a complete ready-to-wear collection. By designing pieces that make the wearer feel great everyday, not just on special occasions, POL has created an approachable yet elevated label with a loyal following.ย 

With the majority of pieces made in Australia, seasonal collections are designed with a sense of timelessness that prioritises effortless style over trends. Beautiful and innovative knitwear continues to be at the core of each collection, complimented by a refined selection of fashion and basics in luxurious fabrics.

With unique and effortless style the main hallmark of the brand, POLโ€™s pieces have always spoken for themselves.

And they kind of like it that way.

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